Clients with Opinions: A Blessing and a Curse
We all love a client who walks in with a clear vision. It shows they're invested, they have ideas! But here's the rub: a pre-defined idea can be a beautiful box, keeping a brand identity safe... but also small.
The Power of Looking Beyond the Pretty Pictures
Research isn't about ignoring the client's vision. It's about going deeper. Uncovering the hidden desires of the target audience. Spotting competitor blind spots. Discovering design trends that haven't hit the mainstream yet.
Collaboration: The Secret Weapon
Think of research as your secret weapon. It allows you to collaborate with your client, not just fulfill their initial request. You present multiple directions, backed by data, sparking a conversation that leads to a brand that truly resonates.
The Gift of Research: Brands They'll Love (Even if They Don't Know It Yet)
Great ideas often come from venturing outside our comfort zones. Research lets you do that. It fuels creative fire, builds a stronger case, and ultimately helps you craft a brand that speaks directly to the audience's subconscious desires. That's a brand they'll love, even if they haven't figured it out yet.
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