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Registix Freight // US
Project Type
Brand Identity Design
Date
April 2022
Registix Freight is an American company that offers logistics and freight services globally.
Despite being a young company, it has the potential to achieve an impressive annual revenue of up to 60 million dollars. As a B2B business, Registix Freight seeks a trustworthy brand that effectively communicates its innovative solutions to its clients.
Registix Freight aims to present a solid, reliable, and confident visual identity that conveys its dedication, reliability, honesty, and resourcefulness. The brand should exhibit an elegant and polished appearance, showcasing the company’s organized approach to tailoring solutions based on its clients’ needs.
Clients seeking a reliable partner to entrust their concerns will be drawn to the powerful visuals of a brand that appears solid, consistent, and corporate-with-a-soul. With this purpose in mind, I have chosen the Horse Archetype as a symbol of strength and sacrifice.