This branding concept for Adesso Bakeshop draws inspiration from the playful and imaginative works of Gianni Rodari and Bruno Munari, bringing a whimsical and creative spirit to the forefront. The design features fun, illustrated elements over the cookies, combined with quirky, story-like sentences that capture a lighthearted, joyful tone. This approach aims to evoke a sense of nostalgia and delight, appealing to those who appreciate a blend of artful storytelling and playful design in their culinary experiences.